The digital landscape is evolving at a fast pace & having a strong online presence has become the basic requirement. This online presence will take any e-commerce business to the next level. Do you want to see your business have high search rankings?
If the answer to these two questions is YES, Shopify’s built-in SEO features extensively help. In this article, we shall discuss utilizing these features to the fullest. Let’s begin with defining Shopify’s built-in SEO features.
What are Shopify’s built-in SEO Features?
Shopify SEO Apps come with several built-in SEO features. Some of these features are as follows –
- Automatic sitemap generation
- Canonical instructions
- Personalized URLs, etc.
Online business owners who use these features are enjoying success. These features help optimize an online store for search engines, bring in leads, generate organic traffic, and boost visibility on search engines.
How to Use Shopify’s Built-in SEO Features?
1. Use Personalized URLs
When creating products for your e-commerce business, add descriptive keywords. This can also be followed while crafting collections and pages on your website. Shopify’s built-in feature helps you create SEO-friendly URLs.
The personalized URL improves user experience. Search engine pages quickly locate what the page is about; hence, your page is more likely to appear in search results for a particular keyword.
2.Follow Canonical Instructions
Duplicate content is very harmful to SEO rankings. A website that contains multiple pages with similar types of content leads to confusion as search engines need help to differentiate between original & duplicate content. Thankfully, you have Shopify’s built-in canonical tags.
Utilize the canonical instructions to identify the preferred version of the page. This will help search engines locate which version of the content is genuine. It’ll then pick up the content & use it for indexing and ranking.
3.Optimize Meta Titles and Descriptions
Every single page or product on Shopify has its meta title and description. It’s best if you use keyword-rich titles while creating your product page. Moreover, optimizing meta titles & descriptions can attract users to click through to your site. It also means that the SEO understands your product and its relevance to users’ queries.
4.Stick to Mobile-Friendly Design
Any online website or business that is mobile-friendly is considered responsive. Shopify themes are designed in a manner that they’re responsive. You should use a mobile-friendly theme for it benefits SEO & also guarantees that your website performs well on all devices.
5.Add Image Alt Text
Using alt tags for images helps Search engines see images. This alt text describes the images and allows the search engine to understand the content on the page. You must include descriptive alt text while adding product or content images. Improves SEO is the result of adding image alt text.
6.Increase the Website’s Loading Speed
SEO is dependent on the content type – but it also depends on the speed with which your website gets loaded. Fast page loading speed increases the ranking factor. Hence, as an online business owner, use Shopify’s built-in SEO features and choose a fast and reliable Shopify theme. You can also consider optimizing images on the pages and minimizing unnecessary metatags. All of these factors come together to ensure your website loads quickly.
7.Generate User-Friendly Navigation
Users and search engines can easily find and understand your content provided you create a clear and organized navigation structure. Consider adding categories, menus, & submenus to your online website. This will only serve as user-friendly navigation.
A hyperlink taken from one page and added to your website is called a backlink. Creating backlinks is an essential factor in SEO. Search engines rely on such backlinks to determine whether your content is valuable & reliable.
By now, you must have known about the easy 8 ways to use built-in SEO features available with Shopify. Just stick to the details mentioned in the article & you’ll see your online store acquiring new success in the digital commerce business.