You might have tried to convey your brand story in many ways. However, there’s a secret ingredient to this subtle art you might not have considered yet— thermal labels.
Using Thermal Labels to Tell Your Brand Story
Yes, you probably don’t think there’s much a thermal label could do for your brand or if it has any potential to affect your customers. However, these are more reasons why it’s a secret ingredient for your brands’ storytelling.
Your customers will quickly fall in love with your brand if you can relate with them personally while still sticking to your core values. Here are some ideas that you could try with your brand:
1. Giving Your Thermal Labels Some Personality
You can very easily say your brand has a personality. In fact, every brand does, whether they are intentional about it or not. There’s a way you want to be seen by your audience.
Whatever it may be, infuse that into your thermal labels. It could be the font in which the labels are typed, how you position the labels, etc.
2. Colourful Labels
Black and white labels, in this case, can be seen as black and white TVs. They are old and boring. No one looks at them anymore.
However, when you use thermal labels similar to your brand colour, you make everything come alive. Your customers may see boring brown carton packaging, but colourful stickers immediately bring your brand colours to their minds. This makes it easier to connect with them better and faster.
3. Informal Writing in Your Texts
You don’t always have to be formal in communicating with your audience. This tip could work for you if you already use slang and popular tropes to communicate with them. Infuse that in your thermal label texts.
You could easily replace a “Hot” sticker with one that says “Don’t touch me, I’m burning up” instead. It’s way more fun, relatable, and has a bit of personality.
4. Utility Labels for Raffles and Promos
Raffles and promos help push your brand’s identity and likeability upwards. When you think the time is right for promos, thermal labels can switch up the whole game.
QR-coded labels that lead to your website or your social media pages make it much easier for your customers to interact with the brand.
5. Custom Emoticons and Shapes
Customised emoticons and shapes convey your brand story to your audience better. For instance, let’s say your brand has a chicken mascot; you could use a chicken-based emoticon instead of the usual stick-figure model everyone else uses. This way, you stand out from your competition while staying true to your roots.
The Takeaway
Building a brand can be challenging and gruesome, even though it looks simple from the outside. To build a great one, you will need all the help you can get.
